Building a brand is a constant balance between strategy and adaptation — it also takes focus and determination, a little luck, a little manifestation (more on that!), and a little fairy dust. This week, we chat through topics like the key elements of a soft launch, curating a testing community, refining our pitch and tackling the never-ending TAM SAM SOM calculations (IYKYK).
The process is rarely linear, and timelines are constantly evolving, but that’s all part of it. How do we stay focused when things don’t go exactly as planned? How do we optimize every step without getting stuck in analysis paralysis?
As always, this conversation is an honest look at the behind-the-scenes of brand building, including the inevitable pivots, learnings, and aha moments that shape the journey.
Our resources this week are all about manifestation and the power of attraction:
🎤 The Secret needs no introduction — and it’s forever on repeat while we work, take sanity walks, and navigate daycare drop-offs.
💸 Sera loves Super Attractor, a sensational book by #1 New York Times bestselling author and spiritual teacher, Gabby Bernstein.
📖 A book Florencia is obsessed with is The Happiness Trap, by Dr Russ Harris. It’s a great read for anyone feeling stuck in negative thought patterns or looking for a healthier way to approach emotional wellbeing, reduce stress, overcome fear, and find fulfillment.
Florencia & Sera x
